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FrançaisHistory There’s no escaping Black Friday. Claimed to be imported to the UK by Amazon in 2010, Black Friday has now become the official start of the Christmas shopping season, …
Brexit economic uncertainty or seasonality? Why the restaurant sector is seeing a decline
Why is the restaurant sector seeing a decline? Economic uncertainty following Brexit and Trump has reduced the disposable incomes of many, increasing the preference of “dining in” as opposed to …
Cinven, Permira and Mid Europa acquires Allegro, “Eastern Europe’s EBAY” for $3.25bn
Cinven, Permira and Mid Europa Team up for $3.25bn Allegro Deal Eastern Europe’s largest e-commerce platform has been bought by a group of private equity investors in a $3.25bn bet …
Could these companies’ downfall have been predicted had they paid closer attention?
Is it me or are there too many large commercial entities who are not diligent about their own diligence? Whilst commerce is fraught with danger and risk is unavoidable, risk …
Vuja De – how it helps business in 2016
My new favourite term, quoted by author A. J. Jacobs who describes it as the opposite of to déjà vu. We are all familiar with déjà vu – encountering something new, but feeling …
Consumer Narcissism and How Brands Can Take Advantage
As part of the Digital Due Diligence process we are often asked by strategists and marketing directors how people can leverage positive advocates to their brand benefit. And for many …
If You Aren’t Checking What Your Customers Do/Want/Think, Then Who Is?
It’s all very well using digital tools to monitor reception to outbound marketing. It’s also a good step to understand broadly customer sentiment and employ digital customer services agents for consumer …
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