Digital Advertising Market Research
Focus: Display advertising & Programmatic advertising
The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer trends. The definition of digital advertising, according to the Interactive Advertising Bureau(IAB), is “Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs”. Growth in digital advertising is dictated by changing consumption patterns and shifting uses of devices.
As marketing moves digital, what growth trends can we see and what are the drivers of growth? How, as marketers, can you make your voice heard above the cacophony of others?
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