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FrançaisBranding is a key identifier for many consumers that differentiates you from your competitors. A brand comprises of more than the logo, colour, font and imagery – though these act …
Land of opportunity: Central and Eastern Europe Private Equity Trends
Central and Eastern Europe (CEE) Gross Domestic Product (GDP) has rapidly risen since the fall of communism, as denoted by the chart below. CEE GDP per capita Even more interesting …
Who is looking at Digital Due Diligence and why?
Without meaning to be too self-aggrandising, we do think digital data is the bees knees. Digital data is useful for consumer-facing businesses for obvious reasons. To better your offer as …
Can sentiment analysis help predict the 2017 general election?
Ten days ago Theresa May called a general election. Since Tuesday 18th psephologists – a.k.a pollsters – have been churning out predictions: these show Conservative leads of between 11% and …
Market Research – ripe for disruption
Market research was born in the US during the 1920’s boom years, with the art of surveys and focus groups becoming the mainstay of the admen of Madison Avenue. A …
Digital Advertising Trend Report
Digital Advertising Market Research Focus: Display advertising & Programmatic advertising The media industry is shifting towards an emphasis on digital, in tandem with developments in global markets and changing consumer …